Southbank attracts relocations

Hubble, the office and co-working provider, reports that tech startups and other growing SMEs in London are leaving the capital’s best known tech hotspots, including Shoreditch and Soho, while favouring the Southbank. Hubble’s search data suggests that London Bridge (29 percent of all searches) is now the most popular location in London for companies searching for flexible office space in 2018 (a sharp rise from 3.7 percent of searches in 2017), beating Shoreditch with 27 percent of all searches.

Additionally, analysis by Metropolis shows nearly 50 medium or large occupiers launching or renewing searches for offices in London, SE1 since January 2018, compared to 40 in Soho, 30 in Clerkenwell and 25 in the Shoreditch area.

Hubble say that more than 37 percent of searches were for office space in south London, counting London Bridge and the Southbank (8.5 percent). Startups and SMEs are branching out to different creative “hub-spots” within London, but most prominently is an unprecedented shift to south of the river. Searches for London Bridge specifically make up 29 percent of all searches and the Southbank, as a whole, making up 37.5 percent of all search queries.

Meanwhile Soho’s market share dropped from 45.2 percent in 2017 to 23.5 percent in 2018 while Clerkenwell dropped from 26.7 percent to 2 percent.

Hubble’s data is backed up by a recent Knight Frank report which named the Southbank as London’s newest commercial hotspot and claims: “South Bank has followed the trend in brownfield regeneration. Former industrial buildings have been put to new uses”. High quality offices have been developed in recent years, and new transport infrastructure built, which has opened up the market to businesses seeking new headquarters buildings.” Knight Frank say London has seen a 41% increase in small and medium enterprises (SMEs) since 2010, much of which has been driven by a marked increase in funding from venture capital. The growth of the gig economy has led to an increase in freelancing and contract based working. 70% of all transactions to TMT firms in the past five years (by number) have involved units smaller than 5,000 sq ft.

Looking ahead, Metropolis is tracking 140 occupiers of all sizes, which have lease expiries approaching in the next two years in the Southbank area, with a further 800 in neighbouring City and Midtown postcodes.

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